From Gimme Brow to *that* primer: A beauty editor ranks the best Benefit Cosmetics products.

The beauty market, she’s crowded. 

As a beauty editor, it can feel like there are a zillion new launches parading through the spinning doors, every single second.

But while there’s a lot of new stuff out there, there are some tried-and-true brands that I always find myself turning back to. The ones with products that just work.

Benefit Cosmetics is one of those brands.

And while they’re very well known for their brow products, they also excel at a whole load of other makeup staples. See, for example: The POREfessional Primer, and ALL of their 76,000 mascaras.

Plus, you might have heard that the brand is also on the cusp of launching a BIG, JUICY announcement. 

Psst: It’s a new skincare line.

Following the success of their primers and makeup setting sprays, the brand has seen a gap in the market for pore care skin products – and this new range sounds like it does it all.

Featuring six products all up, the new pore collection offers two solutions to clear pores, two solutions to visibly minimise pores and two solutions to smooth pores.